Why should you make your career in blogging? If you want to be more likely to access a job, or simply have a wider range of job opportunities, even if you are not looking for them, having a blog is the ideal way to boost your career.
In a crowded market, not only is it enough to have your LinkedIn profile updated, or have a good resume, companies are now looking for talents, people who are worth the position, and that can be demonstrated very well through a blog.
Why should you make your career in blogging?
If you want to know more about why having a blog will boost your career, these are 8 reasons you should consider.
Having a blog generates visibility and attracts professionals:
Having an internet presence is the first requirement that you must meet today to be relevant at a professional level, regardless of the type or level of career. However, although it may seem that having a social media account is enough, nothing has more power to position you than a blog.
If you are an intelligent professional, you already know that this is where you should be, since it is an opportunity to have your own space and over which you will have greater strategic control.
Blogs help cultivate new skills:
You would be surprised to know how many skills you start to become familiar with from the moment you decide to start a blog. This ranges from personal skills to technical level skills that will make it easier for you to operate everything that comes with managing your blog.
You will learn about content management systems such as (CMS) such as WordPress, positioning strategies such as SEO or SEM, content writing strategies, measurement and analysis of results, marketing strategies, etc…
In general, you will be constantly growing and updating, and this is something that employers or potential clients will undoubtedly value.
Having a blog is the best way to enhance your brand:
With a blog, you can build and digitally display your personality, ideas, and trends of thought, as an opportunity to be positioned as a benchmark.
If you maintain your presence in the blog following the appropriate strategies and in line with other communication actions to attract the public to your brand, a blog will boost your professional career by differentiating itself from other professionals who live their careers low-key.
Blogs are a complement to your job applications:
Professional presentation formats such as the CV or the motivation letter, although they are important when applying for a job, there are times when it seems that the application process requires something more, it requires an extra push that offers a convincing factor about that your work will exceed the expectations of a recruiter or potential client.
Blogs are a great medium in which you can find this catalyst capable of promoting high-value opportunities that you cannot only get by sending your CV, in essence, because they are spaces that allow you to further expand your professional capabilities.
This quality of blogging is what enhances the confidence you offer your employer and the potential to propel your career toward something much bigger.
Let’s take a real-life example: in the late 1990s and early 2000s, it was very fashionable for professionals to introduce themselves by giving away a business card.
It connects you with relevant people in your professional sector:
Many people have managed to cultivate excellent professional relationships thanks to having a blog presence since this medium serves as a bridge to start new conversations, connections. And above all, to promote networking opportunities that you cannot easily find elsewhere.
Conclusions about Why should you make your career in blogging?:
As you time, the advantages of having a blog are enormous, whether you want to seek employment in a company or if you are offering your services as a freelancer. Having a blog will help you acquire new skills, have a presence, a resume on the internet is available 24 hours a day, 365 days a year. Meet people related to your sector and create synergies… Everything is beneficial.
We hope that with these reasons about why having a blog will boost your career, it has become more than clear to you that blogs are not a thing of the past, but are increasingly present, especially in professional life.
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